Creating a Business Philosophy of Practice

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So this is going to be a slightly different episode.

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This is a clip from my other podcast that I co-host with Danny Hatcher, around

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personal knowledge management And in that episode, there's some really interesting

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stuff around creating a philosophy of practice, like how do you do things and

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why do you believe what you believe?

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And as of the time of recording, I'm actually working on this myself and

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it is making such a difference in how I'm showing up in my business, in

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every single facet, from the way I'm talking in my marketing to the way

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I communicate with clients in all of my coaching sessions to every part.

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So i thought i would share it with you.

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I haven't considered it cause I have a business.

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and if I shift on the business perspective, because your philosophy

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interacts with everything, you do like whole thing from start to finish.

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And I think a lot of what is done in business when they talk

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about frameworks and et cetera, this can help influence that.

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Of like when you know your philosophy and you can see it plain on paper, you

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can challenge your own philosophies, your own belief systems, your own,

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everything like you were saying.

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And that creates this, framework of working, but understanding how you

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work, you have a better idea of the, although I hate the word niche that

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you are in because all of the things of you, all of the pieces of you that

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come together will match with other people who have similar beliefs as you.

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That is the natural niche.

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That is the completely and utterly non overly structured, non forced

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niche that you are put into.

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It is something that you actually believe right down to the core.

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One of the things, an example of this is like recently I have been exploring this.

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I didn't realize that I didn't have a name for it.

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This is what I've been doing around like systems stuff, because let's be honest

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for business people systems are boring.

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Systems aren't sexy.

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It's so much more fun to be able to sell, other things.

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That are sexy, like Instagram templates, cuz you can see it.

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Whereas systems are so like up here and not really clear except they are

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fundamental to running a business.

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Now does that mean you need to have all of the tech, all of the, this or the,

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that not necessarily, but systems are inherently human and if you're running

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a human focused business or a human type of business, then you need to have

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systems in place that support that and it really revealed to me going back to

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the nicheing thing I am not a tech VA and often systems are lumped into the

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tech VA personality and thing because you like tech, you can put systems together.

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No, no, no, no.

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It's beyond that.

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And that's something that I experienced in my business of

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this is actually where I'm at.

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This is what people, this is the assumptions made that actually I'm

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a tech VA who can just do systems and put piece pieces together.

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And that is not to say that's a bad thing at all.

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I don't have that's bad.

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It just is what is, but it's a whole nother layer on top.

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It is a whole environment that I'm working in.

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Another system that I'm playing in.

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It's a beyond just setting up a piece of tech.

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And so for me, that's actually helped me niche down, but it's.

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Natural.

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Nicheing not forced.

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Often what I see in the business world is people forcing themselves

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to go into demographics.

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Even though people say, oh, you don't need demographics and psychographics,

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Ando graphics, and PQ graphics.

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And, but the problem with that is, is that you are not aware.

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And my assumption I'm making here is that with a philosophy of practice or a

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pH, like having that, it will help you to niche whether that be down or up is

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irrelevant, but you have that unique philosophy and perspective that you

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can share it makes creating content a hell of a lot easier because you have

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these things that you can talk about because you know them because you can

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see them and as your philosophy may change or evolve, It can evolve with you.

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And I think that is something that's quite fascinating from a business perspective

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I think that is really important, from a business as well as a productivity

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perspective, because once you know those pieces, once you know what your

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philosophy is, it can influence what you read, what you consume and how you

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interact with what you consume as well.

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A good way to get started on this is going back to an exercise that I do with

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all of my clients is just the unfiltered brain dump, where you just dump all the

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things that you do and your able to self-organize afterwards and something

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that I realized around having a philosophy of practice which is almost like, what

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is the philosophy of your business?

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What do you believe?

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Why do you believe that?

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And really diving into the depths of the way you work from a whole nother level.

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And it helps with all of the things that business owners

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are always struggling with.

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It's what niche am I in?

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What am I offers?

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What do I do?

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Why do I do it?

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Why is this?

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Why is that?

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It allows you to see the way that you work in a really tangible way, because it's

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right there in black and white pen and paper, and it's really helpful because we

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all have biases that get in the way and stop us from achieving what we want to do.

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And we are human.

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There are things that we don't like about ourselves, but there is value

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in what we have because there are so many changes happening in the way

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that businesses run and the way that we work and so if you run a human

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business This will help you understand the one human that is always there.

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Clients come and go.

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Team members come and go, but there is one person who is always there.